Denim recycling starts with Cotton
Long before denim is recycled, it’s harvested in its natural state: cotton. From there, it’s spun, woven, and prepared for garment manufacturers to craft into denim apparel.
Next, denim finds its way to your favorite store. And since it’s made to last, denim has a way of becoming a staple in your wardrobe, protecting and comforting you along your journey.
Once it’s worn out, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.