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  • Writer's pictureDavid Connolly

Love What You Wear. Live With It Longer.

Updated: May 29, 2021

In this two part documentary, we follow six individuals from different walks of life (and parts of the world) as they tell us why they make Levi’s® a part of their lives. In Part One we meet Shawn, a retired pro bull rider from New Mexico; Sinade, a carpenter from New York; and Pedro, an artist and architect from Mexico City. These three individuals could not be more different, but one common trait among them is their love of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”

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