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  • David Connolly

Love What You Wear. Live With It Longer.


In this two part documentary, we follow six individuals from different walks of life (and parts of the world) as they tell us why they make Levi’s® a part of their lives. In Part One we meet Shawn, a retired pro bull rider from New Mexico; Sinade, a carpenter from New York; and Pedro, an artist and architect from Mexico City. These three individuals could not be more different, but one common trait among them is their love of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”


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