Perpetuating the arts for over four decades
For more than 40 years, Rolex has helped to foster excellence in music as part of the legacy of the company’s founder, Hans Wilsdorf. In the 1970s, the brand developed a relationship with legendary soprano Dame Kiri Te Kanawa, Rolex’s first arts Testimonee. The brand has since pursued enduring cultural partnerships: from operatic greats who have captivated audiences for decades to rising young performers. These musical virtuosos include Cecilia Bartoli, Benjamin Bernheim, Juan Diego Flórez, Jonas Kaufmann, Sonya Yoncheva and Yuja Wang. Rolex also has ties to prestigious arts events and institutions including four of the world’s leading opera houses, in London, Milan, New York and Paris, and two beacons of classical music, the Salzburg Festival and the Vienna Philharmonic. The brand’s support also extends to partnerships with leading online platforms that make high-quality music accessible to a wide audience. In sharing its passion for excellence, Rolex is contributing to the arts by helping to perpetuate the world’s artistic heritage for the benefit of future generations.