Why These $500 Japanese Jeans Have a Cult Following
5 days ago
1 min read
If you know good jeans, you know about Japanese denim. Perhaps no brand has garnered as fierce a following as Iron Heart. The so-called “Iron Heart Army” gathers on a clunky old Internet forum, discussing cotton origins, dip-dye varieties, shuttle looms, raw denim fading competitions and the mundanity of daily life.
WSJ explores how a 69-year-old Japanese biker built the coveted denim brand.
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