A CELEBRATION OF THE PERPETUAL PLANET INITIATIVE
The many individuals and organizations embraced by the Perpetual Planet initiative are working all over the world to find solutions to the environmental challenges Earth faces. They are protecting marine life in the Azores, researching the quality of water in the Amazon Basin and returning degraded farmlands to their natural state in Chile and Argentina, to mention but a few. Rolex supports them to do its part in helping to rebalance the Earth. As the year comes to an end, the brand congratulates them and salutes their extraordinary efforts. Thank you for inspiring people every day.