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  • Writer's pictureDavid Connolly

The Rise And Fall Of Harley-Davidson

Updated: Jul 22, 2020

Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth.

Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers.

And without new riders, the company might slowly erode.

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