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The Rise And Fall Of Harley-Davidson

  • Writer: David Connolly
    David Connolly
  • Feb 19, 2020
  • 1 min read

Updated: Jul 22, 2020



Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth.


Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers.


And without new riders, the company might slowly erode.


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