There’s a reason America's most celebrated cultural icons all wore denim.

With a rich historical and cultural heritage, denim is something of a representative fabric for the spirit of America. Denim has humble beginnings, being first worn by laborers in America's manufacturing plants. The fabric was chosen for being simultaneously tough, durable, and comfortable – ideal qualities for long hours of workwear.

Fast-forward through the California Gold Rush, a cowboy craze, and a dissident cultural shift in school classrooms across America, and denim had cemented itself as the go-to apparel for rebels, punks, hippies, low-riders, rockstars, and renegades alike have embraced it, and today, denim’s superior cultural status lives on.